PSAs on Domestic Violence From Casa de Esperanza Now Showing on Verizon Mobile, Internet and TV

Verizon Wireless and Casa de Esperanza, a leading national domestic violence prevention agency focused on Latinas, said today that public service announcements (PSAs) featuring Casa's Hope Campaign are now running across three Verizon content platforms: Verizon Wireless Mobile Web, Verizon FiOS Internet and Verizon FiOS TV. Launched Jan. 1, the PSAs highlight tools, tips and ideas for individuals to get involved in domestic violence awareness and prevention in their communities.

"Sharing the Hope Campaign PSAs with Verizon customers enables us to reach more people and to expand this critical educational movement. The PSAs represent another way to deliver information to those who can truly make a difference – consumers and businesses willing to take a stand against domestic violence," said Amy Sanchez, chief executive for External Affairs at Casa de Esperanza.

Based on the belief that no one is born violent and violence is a learned behavior, the Hope Campaign was created by Casa de Esperanza and funded by Verizon Wireless to challenge communities nationwide to take initiative. It was launched in 2009 and puts the work of ending domestic violence in the hands of individuals and provides tools including PSAs and an interactive Web site to help recognize the positive impact words and actions can have against domestic violence.

The Hope Campaign is the second domestic violence awareness-focused PSA to be shown on Verizon's three platforms and is part of Verizon's ongoing efforts to increase awareness of the issue. Last fall, "That's Not Cool," an Ad Council campaign designed to help teens recognize digital dating abuse and take steps to avoid it, was shown to Verizon Wireless and Verizon FiOS customers.

Verizon Wireless has a long history of supporting domestic violence prevention and awareness through its HopeLine® phone recycling and reuse program. Proceeds from HopeLine are used to provide wireless phones to survivors who are rebuilding their lives or cash grants to local domestic violence advocacy groups.
To learn more about the Hope Campaign, visit www.casadeesperanza.org/hope-campaign.