Waves Audio announced today that its latest MaxxAudio 3 algorithms are now available for Texas Instruments Incorporated (TI) TAS3x audio system-on-chips (SoCs). Manufacturers can now implement the power of MaxxAudio algorithms on TAS3x processor-based designs such as television 5.1 audio systems, mp3 docking stations, self-powered multimedia speakers, home theatres, car audio systems, and more. Waves and TI will both be offering live demonstrations of the new MaxxAudio 3 for TAS3x processors at both the Waves Audio demo suite as well as the TI performance audio demo suite at CES, January 7th-10th, 2010, in Las Vegas.
Waves is the leading developer of professional audio digital signal processing solutions, heard on hit records, major motion pictures, and popular video games the world over. With the implementation of MaxxAudio 3, TI's TAS3x SoCs employ the same algorithms used in Waves pro audio processors, resulting in powerful development tools for manufacturers and outstanding sonic performance for consumers.
MaxxAudio 3 is the next generation of embedded software featuring new and improved bass management for small speakers, patented dialog detection and enhancement technologies, and a state-of-the-art Leveler for comprehensive perceived loudness control.
Key features include:
MaxxBass for improved perceived bass response
MaxxTreble for increased high frequency fidelity
MaxxStereo for expanded stereo imaging of headphones and speakers
MaxxDialog for clear and crisp dialog
MaxxVolume for dynamic conditioning and level maximization
MaxxLeveler for steady volume
"Waves is proud to bring our tradition of sound engineering excellence to Texas Instruments-powered applications," says Tomer Elbaz, General Manager of Waves Semiconductor and Licensing Division. "By embedding MaxxAudio on TAS3x audio system-on-chips, we make studio-quality audio processing accessible to more of TI's customers than ever before."
TI's TAS3x audio SoCs feature a 48-bit, 135 MHz digital audio processor, as well as a number of analog integration options including ADCs, DACs and PWM modules. The TAS3x audio SoCs have enough processing power to provide home audio developers with full control of audio processing, including matrix decoding and a variety of sound algorithms.
"Waves' latest MaxxAudio 3 embedded software gives our customers a key advantage in developing the latest audio applications, which need crisp, balanced and dynamic audio. TI's graphically programmable TAS3x SoCs, coupled with MaxxAudio 3, reduce software development time and allow end equipment manufacturers to reach the market faster with advanced audio products," says Mark Watts, Performance Audio marketing manager, TI.
To schedule a live demonstration of Waves MaxxAudio technologies, please contact maxx@waves.com.
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